L E A D E R S H I P

F O U N D E R / P R I N C I P A L

M A R K D E N N I S R O B I N S O N , P H D

Mark Dennis Robinson /MDR/ founded Semiotica because of a deeply held belief in the transformative potential of artificial intelligence for industrial innovation and society. After founding an edtech startup, Robinson founded Semiotica (formerly Oxbridge AI) to translate innovations in AI, robotics, and computational bioethics into solutions for a global market and for humankind.

Focused on problems in theoretical artificial intelligence, applied and theoretical bioethics, as well as the legal and social implications of emerging technologies, Robinson is an Associate Professor of bioethics at Creighton University School of Medicine and an affiliated fellow at Yale Law School’s Information Society Project. His book, The Market in Mind: How Financialization Is Shaping Neuroscience, Translational Medicine, and Innovation in Biotechnology (MIT Press), was the first to analyze the efficacy of translational neuroscience and the impacts of bioinformatic software on global psychopharmaceutical innovation. Robinson’s research spans subjects ranging from global dilemmas in pharmacoeconomics and neuropharmacoepistemology to the rise of financialization in the life sciences in lieu of novel innovation. Robinson has authored entries in several encyclopedias, including the World History Encyclopedias.

Robinson has garnered recognition from global institutions, including the International Neuroethics Society, Switzerland's Brocher Foundation, and Italy's Giannino Basseti Foundation. Robinson received the Trustee Prize at the University of Chicago, the Galbraith Prize at Harvard, and the Presidential Award at Princeton.

A former fellow at both Harvard and Yale Law Schools, Robinson studied computational psycholinguistics at Northwestern before earning master's degrees from the University of Chicago, a master's and Ph.D. from Princeton, and a degree in biomedical ethics from Harvard Medical School. After Harvard, Robinson held the ISP Residential Fellowship at Yale Law School. Following Yale, Robinson completed a degree at Cambridge, where he developed a formalized process to assist moral decision-making using artificial intelligence.

Robinson also founded BRONZE, a startup ethnicity. Learn more here.

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+ GOOD FIRMS PROVIDE VALUE

With a focus on precision, rigor, multidisciplinarity, and a positive outlook, our firm seeks to balance efficiency and profitability with the aim of producing exceptional work. Our expeditious delivery of high-quality products and services is driven by rigorous, careful work.

+ AI IS A TRANSFORMATIVE MOMENT

While we understand the power of AI to spur innovation across many markets, there is a dire need for higher-quality thinking and better facts to meet our complex contemporary challenges. AI is crucial for meeting the growing market opportunities and needs, as well as the enormous moral opportunities created by and via computational thinking.

Given the complexity of contemporary global problems and the profound limitations of the non-computational mind, the dangers of human thought require algorithmic assistance. The non-algorithmic mind births risks to the world—ethical, environmental, and economic. However, paradoxically, this very same mind makes this fact invisible. It behooves humanity to manage these risks using computational power and to see the problems that emerge from unassisted, low-quality human thinking as the main engine of risk to humanity, one that unquestionably far exceeds those from AI alone.